Page views = page impression
CTR = Click Through Rate as a %, divide the # of clicks by the # of page views or # of ad impressions
CPC = Cost Per Click as an average of what you are getting for each click, so it's total earnings divided by # of clicks
RPM = Rate Per 1000 Impressions, is just a reference # of what you are currently earning (or would be earning) for every 1000 impressions and not what you are actually earning or will be paid.. Take total earnings divided by # of page views or ad impressions multiplied by 1000. So whether you are actually getting 1000 impressions or not doesn't matter.
They very widely by site & may vary widely from day to day in the same site.
Some times, the clicks is zero but your earning is a few cents. This is because impressions are a few cents without clicks.
Correct me if I am wrong. Thanks.
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